LOS ANGELES – Steve Carell as well as Tina Fey have been in the box-office strife with the gods of Mount Olympus.
No. 1 bragging rights for the weekend were too tighten to call Sunday, with 20th Century Foxspan> estimating the $27.1 million entrance for Carell as well as Fey's comedy "Date Night" as well as Warner Bros. reporting the action story "Clash of the Titans" during $26.9 million.
Rankings will be sorted out Monday when studios recover last numbers, that can vary by $1 million or more for some drive-in theatre compared with Sunday estimates.
Warner executives pronounced they tracked "Clash of the Titans" as No. 1 for the second true weekend, with "Date Night" trailing by about $1 million.
"I'm not complaining about it," pronounced Dan Fellman, conduct of placement for Warner. "They're certainly entitled to their own projection, as well as we'll see. Maybe they're right as well as we're wrong. Monday will tell."
Photo finishes have been singular for the No. 1 mark during the box office, where the single film usually is the clear winner.
Weekend projections embody sincerely tough total for Friday as well as Saturday but estimates for how most the film will take in upon Sunday. Studios bottom those estimates upon such factors as how similar cinema achieved in past weekends.
Studios sometimes grumble that competitors increase their Sunday numbers to have the entrance demeanour stronger.
"You can't do that," pronounced Bert Livingston, the 20th Century Fox placement executive. "What you do is you demeanour up history, you come up with your best-guess scenario. The series is the number. Whatever it is, if it ends up being No. 1 or 5 or 6, we just estimate the numbers."
Winning the tip ! mark dur ing the box bureau is the profitable marketing edge, allowing the studio to proclaim the recover as the No. 1 film in promotion by the following weekend.
Even if rankings change upon Monday, it's mostly the Sunday total that dawdle in the minds of film fans, who may not worry to check out the last numbers the day later.
"That's why everybody wants to be No. 1 upon Sunday, since with the Internet, by Monday, it's kind of aged news," pronounced Paul Dergarabedian, box-office researcher for Hollywood.com.
"Date Night" casts Carell as well as Fey as the married couple whose try to piquancy up their romantic life leads to misadventure after thugs inapplicable designation them for blackmailers.
"Clash of the Titans" features Sam Worthington as the soldier caught in the battle between men as well as the gods in ancient Greece. The film raised the 10-day total to $110.5 million.
Running the tighten No. 3 was DreamWorks Animation's "How to Train Your Dragon," that took in $25.4 million, light the 17-day total to $133.9 million.
In narrower release, Vivendi Entertainment's inspirational drama "Letters to God" non-stop during No. 10 with $1.3 million. The film centers upon the boy who writes letters to God to help cope with his quarrel opposite cancer.
Estimated sheet sales for Friday by Sunday during U.S. as well as Canadian theaters, according to Hollywood.com. Final total will be released Monday.
1. "Date Night," $27.1 million.
2. "Clash of the Titans," $26.9 million.
3. "How to Train Your Dragon," $25.4 million.
4. "Tyler Perry's Why Did I Get Married Too?", $11 million.
5. "The Last Song," $10 million.
6. "Alice in Wonderland," $5.6 million.
7. "Hot Tub Time Machine," $5.4 million.
8. "The Bounty Hunter," $4.! 3 millio n.
9. "Diary of the Wimpy Kid," $4.1 million.
10. "Letters to God," $1.3 million.
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On the Net:
http://www.hollywood.com/boxoffice
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Universal Pictures as well as Focus Features have been owned by NBC Universal, the section of General Electric Co.; Sony Pictures, Sony Screen Gems as well as Sony Pictures Classics have been units of Sony Corp.; Paramount as well as Paramount Vantage have been groups of Viacom Inc.; Disney's parent is The Walt Disney Co.; Miramax is the multiplication of The Walt Disney Co.; 20th Century Fox, Fox Searchlight Pictures as well as Fox Atomic have been owned by News Corp.; Warner Bros. as well as New Line have been units of Time Warner Inc.; MGM is owned by the consortium of Providence Equity Partners, Texas Pacific Group, Sony Corp., Comcast Corp., DLJ Merchant Banking Partners as well as Quadrangle Group; Lionsgate is owned by Lions Gate Entertainment Corp.; IFC Films is owned by Rainbow Media Holdings, the auxiliary of Cablevision Systems Corp.; Rogue Pictures is owned by Relativity Media LLC; Overture Films is the auxiliary of Liberty Media Corp.
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